Crocs is hiring a Director, Brand Digital Marketing, a critical leadership position on our highly innovative, highly collaborative, high performing global marketing team. This key player will be responsible for the team leadership, strategy, execution and global scaling of brand-building digital and social media for Crocs.
Our ideal candidate is a natural and experienced leader who thrives in a fast-paced environment, challenges the status quo, and who is equal parts futuristic, collaborative, organized and action-oriented. They will oversee a best-in-class team and will focus efforts on driving brand momentum and awareness of key product and brand stories around the world using the latest and greatest digital strategies. They can think big but also put pen to paper to document and communicate across regions and functions.
The person who fills this role will have the direct opportunity to shape, nurture, and further catapult Crocs into being a world-class leader in digital. They will drive and enhance consumer connectivity and brand relevancy in our most important marketing channels, while ensuring that we are aligned on our approach, constantly learning and delivering in our key markets around the world. Hard workers, transformational leaders, clear communicators, strategic thinkers, and restless visionaries, this job is for you.
Primary Job Duties
Lead our global brand digital and social media strategy, planning and execution
Leverage data, insights and industry/competitor trends to craft impactful strategies that support Crocs’ digital-first yet 360-integrated global marketing strategies
Activate your team, agencies, marketing and other cross-functional stakeholders to bring ideas, programs and campaigns to life
Align, collaborate, and learn with marketing partners globally to ensure strategies are scalable, locally relevant, and seamlessly executed across geographies. Drive a culture of open communication and partnership around the world.
Measure, listen, report and utilize consumer and business insights to inform future strategies and approaches
Own all brand and company social media channels in the US (including but not limited to IG, FB, TW, TikTok, YouTube, Pinterest, SnapChat, LinkedIn) while supporting additional global channels in our regional markets (like LINE, Weibo, WeChat, Kakao, Red, and Douyin)
Lead the team
Manage the small-yet-mighty global social and digital media team, driving for performance and fostering an engaged, collaborative, results and learning-driven culture.
Serve as company-wide subject matter expert for brand digital and social media; share plans, learnings and best practices for digital, activate all social channels as well as our employee base to drive social media performance.
Identifies opportunities where we need agency support, manages RFPs, and owns agency relationships/scopes
Drive digital innovation, integration and social commerce
Partner with our creative team to build hyper relevant, digital-first content to support our campaigns and programs
Think big – identify new opportunities to further establish Crocs as the digital leader in our space, then create activation plans to bring them to life
Drive real-time digital and social media to engage in cultural, consumer and trend conversations
Create social commerce strategy to drive revenue across various platforms and mechanisms
Build and execute paid media strategies and programs, aligning with internal and agency partners, and driving to challenging KPIs
Develop, deliver and institutionalize standards, best practices and toolkits
Build and enhance tools like our annual digital media strategy and global social media playbook to clearly define what we stand for and how we activate on brand-led digital channels around the world
Optimize existing processes to improve alignment, communication and our speed-to-market
Protect the brand – hold self and all global stakeholders accountable for adhering to brand standards, guidelines and rules of engagement
BA or BS in business, marketing or related field. MBA or other advanced degree highly desired
Minimum of 10 years of digital and social marketing experience or equivalent, preferably in consumer goods, services or food industries
Knowledge, Skills & Abilities
Strong leadership skills, ability to manage team and drive alignment across diverse functions and geographies
In depth knowledge of key and emerging digital and social media platforms with working knowledge of global platforms and standards
Proven ability to convert data, listening reports and learnings into clear and impactful strategies
Experience driving social commerce and lead generation strategies across social platforms
Has through knowledge of general marketing principles, and how digital media can lead, enhance, or amplify broader marketing efforts
Excellent team player; knows how to build solid relationships across marketing functions (PR, integrated marketing, creative) and with various stakeholders across the organization (finance, ecomm, retail, wholesale, legal)
Operates with a sense of urgency, can prioritize multiple projects, and maintains a sense of calm in a storm
Quarterly global travel
Position requires frequent off-hours support to accommodate for global calls and the real-time nature of social media
To apply for this job please visit boards.greenhouse.io.